Simple Earth™
– Simple Earth – where the quiet, natural goodness of our lands is delivered straight to the table. From white and brown rice to the aromatic delights of Jasmine and Basmati, Simple Earth is naturally wholesome grains, simply delivered.
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Did You Know?
Basmati rice has been cultivated in the foothills of the Himalayas for thousands of years and is prized for its distinctive aroma.
The word “Jasmine” rice comes from the flower’s delicate fragrance, which the rice's natural aroma is often said to resemble.
Rice has been grown on every continent except Antarctica.
Rice is one of the world's oldest cultivated crops, with archaeologists discovering rice remains that date back thousands of years.
A single rice plant can produce hundreds of grains from just one seed.
Rice is grown in a surprising variety of environments, from flooded paddies and dry fields to steep mountain terraces.