In-Store Signage and Weekly Ad to Highlight Monthly Price Drops, Additional Savings Across Store
ST. LOUIS (May 1, 2023) – As customers continue to look for ways to get even more for their money at the grocery store, Save A Lot, one of the largest discount grocery chains in the United States, is rolling out a new program to guide customers to deeper savings. The new “Shop the Dot” program launching this week is an in-store, print and digital marketing campaign designed to highlight regular price drops and other great deals for customers. The campaign uses the playful “Lot Dot” – the dot prominently featured in Save A Lot’s current logo – as a visual aid to guide customers to hot offers and deals highlighted in the weekly circular and in store.
Each month, customers will see the Lot Dot highlighting price drops in store on key items that will be valid anywhere from 30 to 90 days. The Lot Dot will also be used to flag weekly sale pricing and new items. As part of the program, Save A Lot will also make an investment in promoting lower prices through a robust digital advertising buy that includes social media and streaming TV.
“So many customers today are shopping with a limited budget. We wanted to find a fun, engaging way to help them see how they can stretch each dollar even further,” said Mark Kotcher, Senior Vice President of Field Sales and Marketing. “The Lot Dot is full of Save A Lot personality. Most importantly, it highlights how we’re working hard to keep great deals coming, especially as high inflation continues to challenge families.”
About Save A Lot
Founded in 1977, Save A Lot is one of the largest discount grocery store chains in the U.S. with more than 800 stores in 32 states. Save A Lot remains true to its mission of being a hometown grocer, providing unmatched quality and value to local families. Customers enjoy significant savings compared to traditional grocery stores on great tasting, high quality private label brands, national brand products, USDA-inspected meat, farm-fresh fruits and vegetables, and other non-food items. For more information, visit SaveALot.com and follow Save A Lot on Facebook (facebook.com/savealot) and Instagram (@SaveALotFoodStores).