With a passion for retail and desire to work in a fast-paced retail environment, Save A Lot’s Category Director Alicia Cook was recently inducted into Store Brands’ 2023 Private Brands Hall of Fame. Her proven track record of building private label products into crave-worthy picks for customers was just one of the reasons she was chosen for this honor. “I love finding innovative ways to expand our selection for customers. I oversee the salty snacks category which has been so fun to expand this past year.” Among the products Cook has helped bring to shoppers include J. Higgs Red Pepper Cracklins and J. Higgs Movie Theater Butter Popcorn. Cook’s commitment to ensuring Save A Lot customers are continuously brought high quality products at a value price point is what makes her worthy of this recognition.  

Learn more about Alicia Cook’s interview with Store Brands here.   

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