A Taste of the Holidays with Save A Lot
With holidays on the horizon and families busily planning menus and shopping lists, Save A Lot set out to bring seasonal flavors and favorites available in stores directly to customers. Save A Lot’s unique pop up experience, “Taste of the Holidays,” offered more than 3,000 guests delicious holiday dishes as part of opening weekend at the annual Winterfest event – a favorite St. Louis festival celebrating winter traditions at the iconic Gateway Arch.
Save A Lot set up a warm space and invited visitors to come to sit back and relax on comfortable couches next to a fireplace, snap a holiday photo, and play giant board games surrounded by holiday décor. All this while enjoying a variety of delicious holiday food made with Save A Lot’s quality private label brands including Kurtz signature sauces, a gourmet coffee bar with McDaniel’s coffees and coffee creamers, Ginger Evans baking goods, and Coburn Farms dairy products.
Attendees also had the opportunity to participate in family-friendly activities such as a cookie decorating class, and a cooking demonstration offering tips and tricks for preparing the perfect holiday meal. In total, we hosted 3,000 attendees and shared plenty of food inspiration for the winter holidays.