Save A Lot partners with TikTok star La’Ron Hines to talk with kids about Save A Lot products & saving money
(ST LOUIS, MO), (September 13, 2022) – From quantifying savings to picking out the brand that tastes best, kids have a lot to say about grocery shopping. Like, a lot a lot.
To get to the bottom of their discerning opinions on savings, Save A Lot has partnered with TikTok celebrity La’Ron Hines, best known for his “Are You Smarter Than a Preschooler?” videos. The actor, singer, producer and writer is creating a four-part video series to highlight Save A Lot’s 55+ private label brands (and how shoppers can save money) in a fun and engaging way.
Just in time for the start of the school year, new episodes will post on Save A Lot’s TikTok and Instagram every Friday in September and feature Hines interviewing kids to talk about savings and see if they can taste the difference between Save A Lot private label products and national brand comparisons.
This series builds off Save A Lot’s “A Lot Alike” campaign launched earlier this year, which uses side-by-side product images to show consumers how they can save money by choosing private label products over the national brand counterpart in any of its 850 stores across the country.
With a following of 9.5 million on TikTok and more than 447,000 on Instagram, La’Ron Hines has already made his mark as one of the internet’s most sought-after digital creators. His engaging content with children was featured in 2021’s Golden Globes ceremony, and last February he won an NAACP Image Award for Outstanding Social Media Personality. His fun, playful approach to interviewing will help Save A Lot continue to expand its audience and reach a new generation of customers—and their children.
Save A Lot is a hometown grocer that believes everyone should have access to fresh, high-quality food that does not compromise on quality or value. Stores offer everyday low prices on more than 55 great tasting, high quality private label brands as well as on national brand products, USDA-inspected meat hand-cut in store and farm-fresh fruits and vegetables alongside non-food household staples.
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