Kiggins®

Breakfast cereal was invented in the 1860s as a healthier alternative to heavy meat based breakfasts — and it quickly became a faster, easier way to start the day.

Oats have been eaten by humans for thousands of years, long before cereal boxes existed — early versions were cooked into hearty porridges to fuel long days of work.

Granola bars were created by pressing loose granola into compact shapes in the 1970s, making them an easy grab and go snack perfect for lunchboxes and busy days.

Cooked oats, cold cereal, and granola all start with the same basic ingredients — simple grains that can be enjoyed warm, cold, crunchy, or chewy depending on how they’re prepared.

Cereal became a Saturday morning tradition for many families because kids loved eating it while watching cartoons — helping turn breakfast into a weekend ritual.

Some cereal shapes are carefully designed to float in milk longer, which is why certain cereals stay crunchy while others soak up milk super fast — it’s breakfast science at work.